Zomato and Blinkit: The Case Study Behind the Quick-Commerce
Quick answer: why did Zomato acquire Blinkit? Zomato bought Blinkit (formerly Grofers) in 2022 to move from food delivery into
MBA/BBA Case Studies
Structured case studies on real Indian and global companies, built for MBA and BBA students. Each case breaks down the company’s strategy using a proven business framework — SWOT, Porter’s Five Forces, BCG Matrix, Ansoff Matrix, or PESTLE — along with cited financials, key takeaways, and discussion questions for class or self-study. Updated regularly with fresh, well-researched cases you won’t find as full teaching cases anywhere else online.
Paytm Case Study: RBI Crackdown to License Collapse
This Paytm case study for MBA and BBA students looks at one of India’s most important fintech regulatory stories. Paytm
Byju’s Case Study for MBA: $22 Billion to Insolvency
This Byju’s case study for MBA and BBA students looks at how India’s most valuable startup fell apart. In 2022,